Opportunities in the global prepaid card and digital wallet market
Digitalization, rising e-commerce activities , and a tech-savvy population are the key factors aiding the growth of the global prepaid card and digital wallet market in 2023. The trend is projected to further continue over the next five years, as PayNXT360 estimates that the market will grow at a compound annual growth rate (CAGR) of 10.3% from 2023 to 2027, increasing from US$1.5 trillion in 2022 to reach US$2.5 trillion by 2027. The data clearly indicates that there is plenty of headroom for growth in the global prepaid card and digital wallet market. To tap into the growing demand for prepaid cards and digital wallets, fintech firms and financial service providers are launching new products, forging strategic alliances, and entering new markets in 2023. For instance, · Mastercard, in July 2023, announced a strategic partnership with Sombank to launch a debit card in Somalia. The goal of the strategic alliance is to promote...