Technology and product development are driving investment from gift card providers in 2023
In value terms, the gift card market in Global has recorded a CAGR of 8.0% during 2018–2022. According to PayNXT360, global gift card industry is expected to grow by 8.1% on annual basis to reach US$ 511019.3 million in 2023. The gift card industry at the global level will continue to grow over the forecast period and is expected to record a CAGR of 6.9% during 2023-2027. Global Gift card market will increase from US$ 472764.8 million in 2022 to reach US$ 668465.5 million by 2027. The popularity of gift cards as a gifting option and payment tool has grown significantly over the last five years. The global pandemic outbreak has further accelerated the shift towards gift cards, especially digital ones. The current macroeconomic challenges, including high-interest rates and an inflation environment, are further aiding the adoption of gift cards among consumers globally. As the trend is projected to continue from the short to medium-term perspective, gift card providers are ...